We operate as a MSME startup in the Services sector deilvering research pilots in the Industrie 4.0 with our partners. We collaborate with industry and academia to shape the journeys for digitalisation by engaging an out of the box mindshare from SMEs and students. The Jobs-To-Be-Done framework coupled with industrial design thinking using RAMI 4.0, liquidity and cash flow analysis and real world technology pilots using IoT, AI/ML, Blockchain and Cybersecurity gives us the flexibility to innovate new financially viable business models . We thus bring in a lean and holistic innovation thriving purely on business outcomes.